What’s in the book?

The transformation from analog to digital has challenged the conventional wisdom for how companies should appoach product development. With new technologies and business models, organizations are developing new practices to stay successful in the 21st centure and beyond. The Experiment-Driven Organization uncovers the strategies, strcutures, and practices of the world's most innovative companies. 

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The traditional approach to business innovation is no longer sustainable. But what exactly about it is outdated, and what is the alternative? What seperates companies that continuously innovate successfully from those that struggle to? Learn how leaders innovate in the digital age.

How Leaders at The World's Largest Companies Drive Innovation 

Lessons From The World's Most Innovative Companies

ABOUT THE AUTHORS

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Explore how organizations design strategies, gain market insights, build new products, and manage operations. 

The Evolution of Innovation

01

New Technologies, New Markets

02

Strategy. Or, what happened? 

03

Yesterday's Advantages, Today's Challenges

04

The Strategies and Structures

05

Experiment-Driven Innovation

06

Instilling Culture

07

Leading an Organization

08

Copyright © 2016 Alpha. All Rights Reserved.

Mike Fishbein

Host of This is Product Management

Mike is a best-selling author and has interviewed hundreds of the world's most successful innovators. His latest work is The Innovation Benchmark.

Nis Frome

Product & Content, Alpha

Nis is an expert on digital prototyping. His articles have been featured in The Next Web, UX Mag, Content Marketing Institute, and Boxes & Arrows.

THE EXPERIMENT-DRIVEN ORGANIZATION

Due to release in Fall of 2016.

Thor Ernstsson

CEO at Alpha

Thor co-founded Audax Health (acq. UnitedHealth) and was a studio CTO at Zynga. He has worked on innovation initiatives throughout the Fortune 500.

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